
OTT services are revolutionizing business models and carrying forward the sports industry to innovate. ๐ฏ To thrive, sports organizations must adapt their licensing bundles and technical helesArs, promote engagement, predict revenue, increase customer lifetime value, and adapt to the cost of rights. ๐ฃ: Luciano Escudero, VP of Media Engineering, and 2024 NAB show streaming summit at Globant
sourceBy Imtiyaz Alam Journalist
Live Sports Streaming: Where Content Rights and Streaming Technology collides