OTT services are revolutionizing business models and carrying forward the sports industry to innovate. 🎯 To thrive, sports organizations must adapt their licensing bundles and technical helesArs, promote engagement, predict revenue, increase customer lifetime value, and adapt to the cost of rights. 🗣: Luciano Escudero, VP of Media Engineering, and 2024 NAB show streaming summit at Globant
sourceBy Imtiyaz Alam Journalist